Whether we like it or not, the coronavirus crisis is having an impact on all of our businesses. Classes are cancelled either voluntarily or involuntarily; clients are fearful of being close to others; retreats are cancelled due to flight restrictions and border closures. So what can we do?
Firstly, we keep in touch with our clients! For two reasons: sustained connection will encourage people to come back to your classes when all of this is over rather than going to another studio and/or another activity all together; and just because they cannot see you in person, it does not mean that they don’t need support with their practice. Think about using live-video sessions to maintain your class schedule. You probably will not be able to charge for it, but you can continue to interact with your clients and maintain those personal connections. There are many free-to-use platforms like Skype that you can use for this purpose. Don’t waste your time pre-recording classes – Youtube is already flooded with these kinds of videos, and not all of them are of the quality our clients deserve.
Secondly, we need to keep being pragmatic. This crisis will end in weeks rather than months, so don’t wind up your business prematurely. A lot of banks and governments are offering relief from loans and tax bills. Don’t be afraid to reach out to them to see if you qualify, as these kinds of schemes apply to all businesses, not just the big ones. If you do qualify, this might help your cashflow considerably. Also don’t be afraid to ask your studio landlord to defer your rent for a couple of months – if you don’t ask, you won’t know. Finding new tenants is expensive, so you will always have some leverage in this space.
Crises like these bring to the forefront the importance of keeping healthy in body, mind and spirit – and we, here at Asanas For You, know the important role all of you play in this endeavour, and that is why we are here to support you.
Wishing you all a peaceful day.
Asanas For You Team.