Whether we like it or not, the coronavirus crisis is having an impact on all of our businesses. Classes are cancelled either voluntarily or involuntarily; clients are fearful of being close to others; retreats are cancelled due to flight restrictions and border closures. So what can we do?
Teaching yoga can be in incredibly rewarding intimate and personal experience. We as yoga teachers know this – I guess this is one of the reasons why we became yoga teachers in the first place. And yet, this intimate and personal space is increasingly disrupted by digital yoga – yoga teachers’ new frenemy. Why frenemy?
Businesses get busy, we have to hire new staff, new relationships form, babies are born... All those things do regularly happen to yogis who make the decision to run their own studios. And at the same time, our clients expect us to surprise, challenge and delight them with new class material and we only have a limited amount of time in our lives to constantly research new material. Part of our design thinking when developing Asanas For You was focused on how to solve this dilemma for yoga teacher – how to create extra time so you can live your life and not compromise on quality of material for your classes.
Running a yoga studio or a yoga teacher training school is a business (in a literal and often legal terms). This means that money, time and effort will need to be invested by those of you who decide to start your own yoga businesses. We know that a lot of yoga practitioners and teachers are not very comfortable with putting “business” and “yoga” in the same sentence, but we thought that since Asanas For You is a tool that helps yoga teachers to run their businesses, it’s only fair that we share some of our lessons learned when starting our businesses.